final homepage

Target Audience character profile

I created a target audience character profile that represented basic responses of both male and female audience that we are appealing too. From this, we can gather that the lyrics could mean a lot more (sentimentally) to the female, than the majority of males. Males however, stereotypically appreciate the beat and instrumental communication. Therefore, we will portray significance in both the musical element as well as the lyrical importance, for example – we can prioritise the beat by arranging the Average Shot Duration (ASD) as well as rhythm to suit it. And to highlight the importance of the lyrics, the visuals of the music video can clearly relate to it.

Editing narration

feedback on filming

On Sunday our group met in the early morning at our chosen destination and filmed our narrative, I found that our group worked together well and maintained high levels of cooperation, communication and understanding; as well as trusting each other with filming high quality shots. We all had equal opportunities to film, direct and contribute to elements of mise-en-scene (such as make-up, costume, props and so on) - so we all rotated in our duties.
We were worried about restrictions such as weather conditions, time management, location accessibility and most importantly everyone turning up on time. However, the weather (despite it being mid-December, with predictable rain, sleet and strong wind) the day was dry, bright and crisp cold (which urged everyone to stay on their feet and stay energised). Our time management was well kept and we even had time to reshoot in different angles and places, as well as coming up with several different endings for us to decide on when editing. In terms of location accessibility, we filmed our narrative piece in and around Parsloes Park, opposite Gale Street - which is a public park and surprisingly was not busy/packed with people. So we have a diversity of different locations within the park that were not restricted by any public. Everyone turned up, bright and early, on time and ready to go.

INDIVIDUALLY

Directing
Strangely enough, I found directing the cast (and even sometimes our crew) reasonable. In order to keep the cast and crew fired up and ready to go, as well as feeling confident and knowing that they're doing the right thing; I needed to encourage them and keep urging them on. This kept the spirit and enthusiasm fluent, and therefore gave our music video the liveliness and effect that it needed - the footage was believable, because the cast and crew were confident in what they were doing.
Often, I found myself distributing energy and positivity to those around me and simultaneously keeping my own spirits high. Especially of an early morning, and such brisk, cold weather - the energy needed rebooting and everyone needed to be enthusiastic but at the same time realistic about what we were doing.

Being directed by others
Obviously, our roles rotated during the day and everyone from our crew got the chance to direct, film and help with props and give any advice/opinions. Whilst being directed, by different people throughout the day, I found myself at ease with what I was doing and felt confident in my group also. Throughout the day we enjoyed the occasional laugh and relaxed on our breaks, as well as having lunch together and socialising away from the music video (to create unity within our group) and I found that everyone in our group was giving encouragement and enthusiasm to each other and therefore we were all positive throughout the day.

Flaws in the focus group.

After assessing our focus group, we realised that a few flaws limited us from gaining more effective and diverse information.
We found that the limitation in the age-group we had chosen for focus group, had also limited range of information we could take from it. Also, the lack of equal gender seen in the focus group kept our differentiation of both genders vague and unhelpful because there were only two opinions from the female perspective. The last thing our group wanted to do was fall into a niche category. Therefore, we will take the information we recieved; vague in the female perspective, and build on it to balance out our stance on the music video's connection with our target audience.

My 3 webpage designs

web design 1

Here is my first web page design; I’ve experimented with a metallic silver background and colour-scheme to enhance our rock genre, and also to give the page an official, ‘solid’ look. Also, to support the ‘release’ of the band’s new music video the silver effect can indicate and cross reference the narrative of our music video, as a band member plays a silver statue. I’ve then extended this colour-scheme by tinting the YouTube, Facebook and Twitter logos to a silver colour also – this suggests that this band is modernised and spread among popular social networking sites. The Apple logo’s particularly will highlight the band’s modernity and will support diversity of accessing music – for example ‘Download on iTunes’ encourages the audience to use other software to access their music. Below the main image and the optional links, I’ve posted an up-to-date video from YouTube, I’ve done this to show where our music video will go once we’ve finished it – the video will be accessible straight away, and the fact that it’s on the home page will rectify its importance.

Re-group after Christmas

Filming update.

We've set a date of which to get the filming for our performance done. We have organised all instruments that we will use, props, our location and our band members. Other elements that need to be arranged are the costume, any possible make-up and prepping lessons (to prepare our cast for what we expect from them, how to act etc)
We plan to accomplish this filming by week, Tuesday 15th of January.
We do not want to rush this process as we think that preparation and taking time to complete this footage will make the quality even better, however - we realise that we are under a lot of pressure concerning time. The sooner we finish filming, the sooner we can start editing.