Monday, 28 January 2013

Flaws in the focus group.

After assessing our focus group, we realised that a few flaws limited us from gaining more effective and diverse information.
We found that the limitation in the age-group we had chosen for focus group, had also limited range of information we could take from it. Also, the lack of equal gender seen in the focus group kept our differentiation of both genders vague and unhelpful because there were only two opinions from the female perspective. The last thing our group wanted to do was fall into a niche category. Therefore, we will take the information we recieved; vague in the female perspective, and build on it to balance out our stance on the music video's connection with our target audience.

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